Everyone make impulse purchases but new research indicates the closer your last name is to Z the quicker you’ll make a buying decision. The “Last Name Effect” is likely a result of all the times children with the last name, like Zeeman, had to wait at the end of the line for lunch, recess, and other school activities. As a result of being last in line their whole childhood lives they tend to jump on opportunities quicker than someone else who were always first in line.

If you do have a last name closer to the end of the alphabet beware of ‘limited time offers’ and ‘limited quantity’ gimmicks.